Upcoming SME IPO_Add-Shop Promotions Limited


Add-Shop Promotions Limited IPO 

Issue Analysis :

Issue opens Aug 21, 2018
Issue Closes Aug 30, 2018
Issue Price Rs 26
Lot Size 4000
Issue Size 6.23 Cr
Platform BSE

Company’s Snapshot :

Incorporated in 2013, Gujarat based Add-Shop Promotions Limited is a company engaged in the business engaged in the business of marketing and distribution of ayurvedic, food supplements, agricultural products, animal feed supplement and personal care products under the brand name “Add-Shop Promotions”.


The company supplies products manufactured by select manufacturers under its brand to retailers and wholesalers. It procures the finished products from certified manufacturers and markets it through various intermediaries and sales agents.


Add-shop has tied up with Marss Herbal (India), a manufacturer of herbal and natural use products. The company supplies the manufactured products under “ADD-Shop” brand.


To penetrate major markets, Add-shop has entered into an agreement with various collecting and forwarding agents (C&F’s) like Panchlingeshwara Enterprises, in Karnataka., Just Need United Trading, Maharashtra, and Good Life Enterprises Telangana.


The Company’s total revenue as restated for the three months ended June 2018 and for the Financial year 2018, 2017 and 2016 was Rs.381.41 lakhs, Rs.1254.90 lakhs, Rs. 455.41 lakhs and Rs.192.67 lakhs, respectively.


The profit/loss after tax as restated for the three months ended June 2018 and Financial Year 2018, 2017 and 2016 was Rs. 16.37 lakhs, Rs. 22.96 lakhs, 14.69 lakhs, and Rs. (0.38) lakhs, respectively.


The company has 16 permanent employees on its payroll.

Object of the Issue:

The objects of the issue are-

  1. Setting up of an herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products
  2. Brand Building and Advertisement
  3. Working Capital Requirements
  4. General Corporate Purposes

Financial Highlights :


Summary of financial Information (Restated)
Particulars For the year/period ended (in Rs. Lakhs)
31-June-18 31-Mar-18 31-Mar-17 31-Mar-16 31-Mar-15 31-Mar-14
Total Assets 806.69 757.72 83.85 41.58 1.00 1.00
Total Revenue 384.41 1,254.90 455.41 192.67
Profit After Tax 16.37 22.96 14.69 (0.38)


Company Promoters:

The Promoter of the Company is Dineshbhai Pandya. He holds 38,81,200 Equity Shares, representing 95.17% of the subscribed and paid-up Equity Share capital of the Company.

Contact Company Information:

Add-Shop Promotions Limited


B-304 Imperial Height

150ft Ring Road

Rajkot, Gujarat, India

Phone: 0281-2580499

Email: investor@addshop.co

Website: http://www.addshop.co/

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