Forthcoming_IPO_Prataap Snacks Limited IPO

Prataap Snacks Limited IPO

Issue Detail:

Issue Open Date Sept 22th , 2017 Price Band : Rs 930 – Rs 938  
Issue Open Date Sept 26th , 2017 Minimum Bid Qty : 15  

Objects Of The Issue :

The Issue comprises the Fresh Issue and the Offer for Sale.

  1. Offer for Sale
    Each of the Selling Shareholders will be entitled to their respective portion of the proceeds from the Offer for Sale. Company will not receive any proceeds from the Offer for Sale.
  2. Fresh Issue
    Company proposes to utilise the Net Proceeds from the Fresh Issue towards funding the following objects:
  3. Repayment/pre-payment, in full or part, of certain borrowings availed by the Company;
    B. Funding capital expenditure requirements in relation to expansion and modernisation at certain of our existing manufacturing facilities;
    C. Investment in its Subsidiary, Pure N Sure, towards enabling the repayment/pre-payment of certain borrowings availed of by our Subsidiary;
    D. Marketing and brand-building activities; and
    E. General corporate purposes.

Business Description :

Incorporated in 2009, Prataap Snacks is Indore, MP based Indian Snack Food Company. Prataap Snacks sell products under the brand name “Yellow Diamond”. Company is among the top 6 Indian organized snack market.

Prataap Snacks has a diversified product portfolio including traditional and western snacks. Company manufacture and sell it’s snacks under three major savory snack food categories:

  1. Extruded Snacks: Processed, reconstituted and shaped potato or cereal based snacks. This includes Puffs, Rings, Pellets and Chulbule products.
    2. Chips: Fried, sliced chips or crisps made from potatoes, hummus, lentils.
    3. Namkeen: Traditional savoury Indian snack which includes products such as moong dal, masala or fried nuts, sev and bhujia.

In Fiscal 2017, revenue from Extruded Snacks, Chips and Namkeen represented 62.99%, 23.85%, and 12.23%, respectively

Company has pan-India distribution network supported by strategically located manufacturing facilities. Company’s distribution network included 205 super stockists and over 3,400 distributors.

Prataap Snacks own and operate three manufacturing facilities, one located at Indore and the other two located at Guwahati, Assam.

Company Promoters:

The Promoters of the Company are Arvind Mehta, Amit Kumat, Apoorva Kumat, Rajesh Mehta, Naveen Mehta, Arun Mehta, Kanta Mehta, Rita Mehta, Premlata Kumat, Swati Bapna, Rakhi Kumat, Sandhya Kumat and SCI Growth Investments II.

Company Financials:


For the year/period ended (in Rs. million)


31-Mar-16 31-Mar-15 31-Mar-14


Total Assets

4,271.75 3,414.01 2,991.31 2,798.79


Total Revenue

9,054.57 7,579.01 5,605.71 4,468.45


Profit After Tax

98.93 273.73 99.02 53.79


Company Contact Information :

Prataap Snacks Limited
Khasra No 378/2, Nemawar Road,
Near Makrand House,
Indore 452 020
Phone: (91 731) 243 7621
Fax: (91 731) 243 7605

IPO Registrar :

Karvy Computershare Private Limited
Karvy House, 46, Avenue 4, Street No. 1,
Banjara Hills, Hyderabad – 500 034
Andhra Pradesh, India

Phone: +91-40-23312454
Fax: +91-40-23311968

IPO Lead Manager(s) :

  1. Edelweiss Capital Limited
  2. JM Financial Consultants Private Limited
  3. Spark Capital Advisors (India) Private Limited